Why Direct Selling?


Madeline graciously allowed me the privilege of guest blogging to her readers. I appreciate the confidence she showed. Check out the article and let us know what you think!

My Direct Selling Blog

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Guest post by Kerwyn Hodge

Today I’ll share insights and concepts that will either help you decide whether or not this industry is for you, or confirms your resolve that you are in the best industry ever! (I think you can tell where my feelings lie, yes?)

According to Wikipedia, “Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. A textbook definition is: ‘The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.’”

Thus, direct selling involves a sales representative marketing products through various means on behalf of a company. This distinguishes it from direct marketing, where the company reaches…

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This entry was posted in Direct Selling, Mindset and tagged , , by Kerwyn Hodge. Bookmark the permalink.

About Kerwyn Hodge

Kerwyn Hodge has been an entrepreneur from early on. He’s been both a worker and manager, predominantly in the design and construction industry. Kerwyn transitioned to the Direct Selling industry, and joined LegalShield in July 2009. He works with businesses of all sizes, helping to protect the legal rights and identities of employees and their families, as well as helping to protect and grow small businesses with 100 employees or less. Check out his blog at https://kerwynhodge.wordpress.com. You can reach him at 646-340-8087, or via email at kerwynhodge@gmail.com

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