It Starts With Belief

Are you successful? Do you see yourself as successful? Two seemingly different questions, but they are very much interrelated. The answer to the first question results from comparing oneself to some arbitrary benchmark such as net worth, square footage of home, our neighborhood, the clothes we wear, the car we drive, and so forth. The answer to the second stems from self-estimation. Here’s the connection: The circumstances that dictate the response to the first question are directly affected by the answer to the second.

How can we improve our self-estimation? It starts with belief.

Belief and Your Business

The opening video was inspiring! It got us pumped up, and it may move us to think of ways to do more personally. But what does that have to do with my business?! The answer is: Everything. The fact that it is “your business” highlights that YOU are at the start of it all (go ahead; look again at the phrase in quotes).

Here’s an unfortunately common scenario: two businesses offering largely the same products operate in an area. They pull from the same customer pool, face the same market conditions, and have relatively the same overhead. One succeeds, but the other folds. What made the difference? Likely it was the person or persons at the helm. What made one person or group different enough to succeed while the other failed? One of the key factors was undoubtedly belief.

What we believe determines our results

What we believe determines our results

Our subconscious mind influences our conscious actions. Our subconscious mind believes what we tell it. If you believe you are a success, your subconscious accepts that as a fact. It then looks at your circumstances, and sees a disparity between what it “knows” and what it sees. However, instead of changing what it “knows” (you are a success) to match what it sees, it starts influencing your actions to change your external circumstances to match its internal image. Remember, the “facts” create that image, and the determining element for what your subconscious accepts as fact is your belief. See how it works?

Changing Your Belief

TJ Hoisington, in his seminal book If You Think You Can!, describes what’s necessary to control our thoughts (which in turn affect our beliefs):

“How do you control your thoughts? Make certain that whatever you allow into your mind is healthy and positive. It is vital that you begin today engaging in uplifting conversations with yourself and others.” (Hoisington, TJ. If You Think You Can!, p. 61. 2005, Aylesbury Publishing)

Notice that the conversations we have with ourselves are as important as those we have with others. We need to watch our internal dialogue, the affirmations we make, whether intentional or inadvertent. This applies not only to the way we see ourselves, but to the way we regard our business. You must see your company as an unqualified success, and all your inner conversations should reflect that vision. When challenges come (and they will), see it as an opportunity to refine your abilities. View a failed attempt as a learning experience, not as a definition of who you are or what your business will accomplish. If you don’t have the necessary skills or resources to overcome a challenge, seek out qualified help. There’s nothing wrong with having someone give you a hand from time to time. Most importantly, constantly remind yourself that you have the ability to accomplish great things.

“Waitaminit!” some of you are thinking. “Your fancy graphic shows that beliefs influence thoughts, not the other way around!” True enough. Still, there is a measure of reciprocity. For example, if a person who believes in God finds himself surrounded by atheists or agnostics, the believer will hear opposing ideas on a daily basis. If that believer is not reinforcing his beliefs regularly, then those conversations surely make inroads on his thoughts, and can eventually erode his belief in a Creator, even if only a little. A far-fetched situation, you say? I’m sure it happens regularly amongst those in the scientific community. (Forgive the gender specific terminology; I’m using the universal “he/him/his” here)

The fact is, beliefs are deep-seated, and therefore harder to manipulate day-to-day. Thoughts, on the other hand, occur in the moment, and are more easily regulated (Note: “More easily” does not mean they’re easy to control; it requires effort). So, get a handle on your thoughts, and start changing any negative beliefs and perceptions into positive ones!

Help is Available

Now that your beliefs are in line with your goals, you may still need some help overcoming challenges. You can reach TJ Hoisington via his website at, or by calling 877-211-6983. I’m also here to help. Give me a call at 646-340-8087, or email me at to discuss what you’re facing and see where I can assist you in doing so successfully.

PS: There’s still a contest to win a Business Plan Executive Summary! Click the “Follow” button above to enter and receive updates on this blog. For details, see Out With the Old, In With the New! Also, please Comment below with any questions or concerns you have. All feedback is very much appreciated.

PPS: To my Twitter Followers – Thanks so much for keeping up with my blog! Many of you read and occasionally leave comments, which is a wonderful thing. The one caveat with the WordPress/Twitter connection is that I don’t have a record of who is following. So, for my benefit – and to enter the contest mentioned above – click the “Follow” button in the upper right hand corner. I look forward to keeping in touch with you.

This entry was posted in Business, Business Planning and tagged , , , by Kerwyn Hodge. Bookmark the permalink.

About Kerwyn Hodge

Kerwyn Hodge has been an entrepreneur from early on. He’s been both a worker and manager, predominantly in the design and construction industry. Kerwyn transitioned to the Direct Selling industry, and joined LegalShield in July 2009. He works with businesses of all sizes, helping to protect the legal rights and identities of employees and their families, as well as helping to protect and grow small businesses with 100 employees or less. Check out his blog at You can reach him at 646-340-8087, or via email at

4 thoughts on “It Starts With Belief

  1. Pingback: It Starts With Belief | Kenneth Carnesi

  2. Pingback: Benefits of Applying The Goal Factory Formula » Life Transformation

  3. Pingback: 218. Realizing Your True Potential | You Are The Power

  4. Pingback: Effective Activity – The Next Step | Back-Office Bulletin

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s