Charting the Course for 2012

When making a long trip, you always start with a destination in mind. As you travel towards your destination, you handle any roadblocks and interruptions that you encounter along the way. From time to time, you stop and take a look at how far you’ve traveled, where you are, and if you need to make any adjustments to get back on course to reach your goal. That’s true for traveling, in life, and in business.

At this time of year, most people think about the future. With 2012 just around the corner, people focus on making a new start in the new year. While we should always think about where we are heading, take advantage of this time to reflect on where we’ve come from, where we are, and how both can help us get to where we want to go.

One of the biggest challenges for business owners is responding effectively to changes that affect their business. Your decisions are only as good as the information available to you at the time. So getting good advice from knowledgeable, accredited sources is key to making informed choices. Where can you find this type of advice? Consider the following:

  • The Small Business Administration (SBA). The SBA has established offices in most major cities to provide advice on a number of topics. You can visit them in person or contact them over the phone to get help in dealing with many developing issues. One division of particular interest is the Service Core Of Retired Executives (SCORE). There you’ll find professionals who’ve walked the walk and are willing to assist you. You’ll have to check their hours of operation and the availability of professionals who have the area of expertise you require. You can also search their website at
  • Professional Newsletters. There are thousands of newsletters on all different topics. In them you’ll find tips, techniques, and warnings to help you do the right things more often and avoid the pitfalls many encounter. Over time, you’ll learn a wealth of information that will help you be better prepared to navigate the changing business landscape. You can search for and subscribe to those that are of interest to you.
  • Fellow Business Owners/Professional Organizations. Local Chambers of Commerce, Business Associations, and fellow business owners in your area can be a great source of information. Depending on their individual experience in a matter, you can learn how to do the things they’ve done right, and avoid some of the challenges they faced. Such partnering/mentoring can go a long way to shorten your learning curve regarding new developments that require a quick response from you.
  • Business Consultants. Having professionals with the credentials and experience in the areas you need at your fingertips, literally a phone call or email away, can do much to ease your mind and help you make the best choices in response to all situations, whether they are legal, human resource, marketing, advertising, technology, website development or social media related.

Many find the last option the most effective, but also fear that it is the most costly. As a fellow business owner, I understand that concern. However, that type of access is more affordable than most realize, and my business partners and I are happily helping many owners to gain access to professional consultation that far exceeds expectations, yet at a price point that many feel is too low to be real.

Get in touch. Let me help give your business more exposure at no cost, and plug you into a network of events that will allow you to meet with other owners at low or no cost. You can get answers, meet new prospects, and find new clients in the process. I’m looking forward to helping you chart your course for 2012 and beyond!

This entry was posted in Business, Business Planning by Kerwyn Hodge. Bookmark the permalink.

About Kerwyn Hodge

Kerwyn Hodge has been an entrepreneur from early on. He’s been both a worker and manager, predominantly in the design and construction industry. Kerwyn transitioned to the Direct Selling industry, and joined LegalShield in July 2009. He works with businesses of all sizes, helping to protect the legal rights and identities of employees and their families, as well as helping to protect and grow small businesses with 100 employees or less. Check out his blog at You can reach him at 646-340-8087, or via email at

3 thoughts on “Charting the Course for 2012

  1. Wow, this is great. I love looking at first posts, I just do. Love how you started out, Kerwyn. And kept going! 🙂

    • I was such a noob when I posted this! 2012 was a challenging year, particularly for this blog. I hardly posted at all, and it shows in my stats. In fact, except for the first two, each month in 2013 (which I consider my official blog re-start) had more visits than all the months of 2012 combined! I committed to sticking with my posts for the right reasons, and that made the difference. Thanks for the support!

      • Ha, pleasure to support, Kerwyn, as I know what it’s like – touché 🙂

        We learn though, & you know, blogging grows on us as we realise we really do have something to say & there really are people out there who WANT to hear it. It just takes time. Your posts are solid, to my view. You have nowhere to go now, but to continue to rock 🙂

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