Let me put your mind at ease - this is not a post about New Year’s resolutions. But, since we are starting a new year, it brings to mind thoughts of beginnings, and of change. For me, this year starts a re-commitment to this blog.
Last year was a good year in many ways. That was the year I started this blog (okay, technically it was the tail end of December 2011…but you get the idea), made some changes to the format, and made a real effort at providing content relevant to business owners. However, almost as quickly, I ran out of steam, and I figured out why. I need feedback. Not the “Attaboy! You’re doing a great job!” kind of feedback. This blog isn’t a way to feed my ego (and if it ever seems that I’m leaning that way, please bring it to my attention). But I do need to know that what I write is helping people in some way. Otherwise, why bother?
One way to know you guys are alive and kicking is if you subscribe to my blog. That at least tells me you saw something relevant enough to click the “Follow” button in the upper right corner. To give you some added incentive, I’m giving away Five (5) Business Plan Executive Summaries! Just so we’re clear, it’s the executive summary only. That’s basically a snapshot of the entire plan. It’s typically what you give to an investor or lending institution to pique their interest, which may lead to getting funding for your business. However, even if you have no need for additional money, an executive summary can help refine your goals and give you benchmarks for tracking the growth of your business. That’s something everyone needs. If your business isn’t growing, then it’s declining – whether you realize it or not! (For examples of other things that can help your business grow, see Shaking the Money Tree and To Market, To Market We Go!)
We’ll put the names of all new subscribers in a hat (literally!) and have an impartial party (probably my mother) pull out five names. I’ll announce the winners in a future post.
The contest period starts today, and runs to Friday, January 25, 2013 [Update: We're extending the contest to February 22, 2013; refer your friends and prospects!]. That allows for the selection of winners over that weekend, and announcing of the winners the following week. Additionally, I can’t leave out my existing subscribers. So, if you’re already following my blog, please leave a Comment below saying “I want ‘in’ on the contest!” This way, everyone that wants to take part has a chance to win!
If you are looking for investment capital, then you’ll eventually need a full business plan. So, for those winners who want to go beyond the executive summary, give me a call and we can talk about ways to make that possible. If you’re not one of the winners, don’t worry! I still love you and can definitely help. Just give me a call (646.340.8087) or shoot me an email (kerwynhodge@LegalShield.com) and we can discuss options that are right for you.
I also encourage you to post feedback on the blog pages. Did you like something? Tell me about it, and I’ll know to give you more posts dealing with those issues. Did something get under your skin? Let me know as well (expressed respectfully, please) so I can address any slight, real or imagined, intentional or accidental. And yes, suggestions for future posts are always welcome!
Finally, share this blog with your friends, acquaintances, clients, and prospects. They’ll benefit from the contest (which may help you look like a hero), and from future content.
I found this video and thought it offers a great viewpoint on getting rid of the old by focusing on what’s new. Listen as Christina Sell lays out a simple but effective approach:
So, it’s out with the old attitude I had towards maintaining this blog, and in with a new one by focusing on a solid, consistent commitment to bringing you relevant posts. What are some things you want to change in 2013? Leave your Comments below: